Become a mobile expert

"The combination of Waterfall Mobile's expert team and powerful, easy-to-use Msgme platform really sets it apart from other mobile marketing providers and makes it an ideal partner for our agency. There's tremendous value in knowing we can always rely on Waterfall to work seamlessly with our account teams and deliver the most effective mobile marketing strategies and solutions to our clients."

Drew Meyers, EVP, Managing Director, PublicisModem

See also

Our blog

Don't miss a beat in mobile.
Mobile Demystified
is a must read.

Featured

Who says learning shouldn't be fun? Download our Value of a Mobile Subscriber comic.

Take a guided tour to learn about Msgme with our online demo series.

Overview of Msgme

This video provides an overview of the leading mobile CRM solution trusted by enterprise brands, agencies and technology companies. Learn how to create simple or complex mobile campaigns in minutes with the easy-to-navigate user interface. Get a feel for campaign creation, managing subscriber lists, ongoing communication and reporting. With Msgme at your fingertips, get started integrating mobile as part of your company's CRM strategy right away.

Creating a Campaign

Msgme's campaign creation tools contain everything needed to discover, build and manage simple or complex CRM campaigns. Keyword Creation, Subscription Activation, Scheduled Delivery, a wide array of Content Types, and the patent-pending Message Flow Generator all work together in one simple-to-use interface.

Managing Subscriber Lists

Subscribers & Lists is the place to manage mobile subscribers. View a single subscription list or all subscriptions in aggregate and filter with just a couple of clicks. Some filtering criteria, or metadata, is collected automatically (e.g. area code, state, carrier) upon opt-in. Msgme also provides the option to upload unlimited metadata fields to enhance subscriber segmentation and outbound targeting.

Sending Targeted Messages

Through Msgme's cross-channel messaging interface, clients can schedule or immediately send outbound messages via SMS, Twitter and Facebook. Just select the appropriate channels, create the messages and schedule. Users can also enhance SMS messages with an interactive reply, which allows the audience to receive or interact with additional campaigns using a simple "Reply Y."

Msgme Facebook mAlerts App How-To

The Msgme mAlerts application is a social CRM tool that allows marketers to build an opt-in database on Facebook and enable 2-way interactive communication with Facebook followers. The resulting increase in engagement and targeting helps maximize social and mobile media ROI. You can download the mAlerts Facebook Application one-pager from our Featured Solutions section, and these walkthroughs describe the process for setup and syncing with Msgme.

Setting up the Application:

Viewing the Application and syncing with Msgme:

Setting Up a Mobile Sweepstakes

Mobile sweepstakes provide an easy and effective means to drive consumer activity and build brand awareness. Take advantage of Msgme's advanced feature set, which includes alternate form of entry, winner selection and advanced campaign management, in order to successfully grow a mobile subscriber base and maximize campaign ROI.